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Our Story

Broadway Gaming Ltd. is a licensed operator in the bingo and casino industry. We have over 40 bingo and casino brands. Our flagship brand, Butlers Bingo, was founded in June 2010, followed by the launch of our second brand, Glossy Bingo, in February 2013. We later acquired three more online bingo brands: Rosy Bingo in January 2014, Dotty Bingo in July 2014, and Bingo Diamond in August 2015. In November 2015 Broadway Gaming Ltd. launched Casino of Dreams, adding the first casino brand to our portfolio, followed by the acquisition of another casino brand, Lucky 247, in May 2017. In July 2022 Broadway Gaming Ltd. acquired Dragonfish Bingo platform including its B2C and B2B units, forming the biggest independent online bingo company in the UK.

Our leading Brands

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Responsible Gambling

We are Responsible Gambling advocates and encourage all our players to use our Responsible Gambling tools to ensure their gameplay remains safe and affordable. Each of our brands’ websites has an easily accessible Responsible Gambling page. Here, players can learn more about Responsible Gambling, add Responsible Gambling measures to their account, and find information about third party organisations dedicated to provide support and advice on gambling matters.


Welcome to Broadway Gaming Affiliates, the award-winning affiliate programme for Butlers Bingo, Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond, Casino of Dreams and Lucky 247. Working with all the top affiliates in the industry, we strive to foster close relationships with every single partner. Click here to get started.

About Us

Broadway Gaming Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39075. Company registered address: PO Box 227, Peveril Buildings, Peveril Square, Douglas, IM99 1RZ, Isle of Man.

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